- PII
- S042473880000616-6-1
- DOI
- 10.7868/S0000616-6-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume 49 / Issue 4
- Pages
- 47-56
- Abstract
The paper discloses the real problems concerning corporate management in industry, acting in conditions of limited nature resources for the brick production. The key ideas are proposed at the case of industrial enterprise, producing building materials. The problem situations are investigated. To solve the problems some contemporary marketing instruments are proposed, aimed at increasing the innovative activity at the enterprise considered.
- Keywords
- new technologies, innovative product, limited resources, agency interactions, stakeholder interests, balance of interests, self-organizing, synergetics
- Date of publication
- 01.10.2013
- Year of publication
- 2013
- Number of purchasers
- 1
- Views
- 905
RAS Social ScienceЭкономика и математические методы Economics and the Mathematical Methods
- ISSN (Print) 0424-7388
- ISSN (Online) 3034-6177
SOME SPECIALTIES OF IMPLEMENTING CONTEMPORARY MARKETING FOR INDUSTRY DEVELOPMENT
Indexing
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library