- PII
- S042473880000616-6-1
- DOI
- 10.31857/S0000616-6-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume 51 / Issue 2
- Pages
- 103-112
- Abstract
The article provides an economic analysis of a specifi c form of license cooperation when the licensee is allowed to produce and to sell products according to licensor’s technology and under his brand. Proposed criteria of a partner selection that takes into account incentives, risks and resources. It is demonstrated that licensor’s and licensee’s goals should meet each other.
- Keywords
- licensor, licensee, incentives, risks
- Date of publication
- 01.04.2015
- Number of purchasers
- 1
- Views
- 849