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SOME SPECIALTIES OF IMPLEMENTING CONTEMPORARY MARKETING FOR INDUSTRY DEVELOPMENT
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SOME SPECIALTIES OF IMPLEMENTING CONTEMPORARY MARKETING FOR INDUSTRY DEVELOPMENT
Annotation
PII
S042473880000616-6-1
Publication type
Article
Status
Published
Authors
Kirill Bagrinovsky  Alla. Nikonova
ORCID: 0000-0002-9115-3795
Nikolay Sokolov
ORCID: 0000-0002-2273-4705
Edition
Volume 49 Issue 4
Pages
47-56
Abstract

The paper discloses the real problems concerning corporate management in industry, acting in conditions of limited nature resources for the brick production. The key ideas are proposed at the case of industrial enterprise, producing building materials. The problem situations are investigated. To solve the problems some contemporary marketing instruments are proposed, aimed at increasing the innovative activity at the enterprise considered.

Keywords
new technologies, innovative product, limited resources, agency interactions, stakeholder interests, balance of interests, self-organizing, synergetics
Date of publication
01.10.2013
Number of purchasers
1
Views
853
Readers community rating
0.0 (0 votes)
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Additional sources and materials

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Bagrinovskij K.A. (2009). Issledovanie i modelirovanie protsessov povysheniya innovatsionnoj aktivnosti //Ehkonomicheskaya nauka sovremennoj Rossii. № 2 (45).


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Gorbunov A. (2012). Kirpich kirpichu rozn' // Ehkspert. № 50. S. 32–33.


Kazantsev A.K., Kiselev V.N., Rubval'ter D.A., Rudenskij O.V. (2012). NBIC-tekhnologii: Innovatsionnaya tsivilizatsiya KhKhI veka // Pod red. d.eh.n. A.K. Kazantseva i d.eh.n. D.A. Rubval'tera. M.: INFRA-M (Seriya: Nauchnaya mysl').


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Saraev V. (2012): Tvorchestvo perenosa // Ehkspert. № 12. S. 38–42.


R-Farm (2013): [Ehlektronnyj resurs] Ofitsial'nyj sajt kompanii “R-Farm”. Rezhim dostupa: http://rpharm.com/ru/section/production/innovation-projects/, svobodnyj. Zagl. s ehkrana. Yaz. rus. (data obrascheniya: iyun' 2013 g.).


INSEAD (2012). Global Innovation Index 2012. Stronger Innovation Linkages for Global Growth. [Ehlektronnyj resurs] Rezhim dostupa: http://www.globalinnovationindex.org/gii/main/fullreport/index.html/, svobodnyj. Zagl. s ehkrana. Yaz. angl. (data obrascheniya: iyun' 2013 g.).

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