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FORECASTING SALES OF A RETAIL TRADE ENTERPRISE
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FORECASTING SALES OF A RETAIL TRADE ENTERPRISE
Annotation
PII
S042473880000616-6-1
Publication type
Article
Status
Published
Authors
Anastasia Kolesnikova  Vladimir
Edition
Issue №3
Pages
48-63
Abstract
The authors propose the original approach to the prognosis of sales, considering the peculiarities of consumers’ behavior. Instead of the usual field0research practice the authors proposed the econometric analysis of the insider’s information. This analysis allowed to create the models for making prog0 nosis of the sales of food using the rhythm of buying, characterizing different types of consumers. The model of probability of buying turned to be the most adequate for the interpretation of the results.
Keywords
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Date of publication
01.07.2009
Number of purchasers
0
Views
713
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