- PII
- S0132-16250000616-3-1
- DOI
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume 303 / Sotsialogicheski issledovania. Issue 7
- Pages
- 95-100
- Abstract
- The article analyzes the place and functions of the Institute of advertising in modern society. Negative social and economic consequences of aggressive advertising are revealed. An approach to freeing citizens as consumers from the manipulative influence of advertising is proposed.
- Keywords
- social functions of advertising, types of advertising, manipulative influence, advertising competition
- Date of publication
- 05.07.2009
- Number of purchasers
- 0
- Views
- 674
RAS Social ScienceEconomics and the Mathematical Methods
- ISSN (Print) 0424-7388
- ISSN (Online)3034-6177
IS IT POSSIBLE TO SWITCH FROM ADVERTISING COMPETITION TO QUALITY COMPETITION
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library