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MEDICALIZATION AND AESTHETICIZATION OF HEALTH IN ADVERTISING COMMUNICATION
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MEDICALIZATION AND AESTHETICIZATION OF HEALTH IN ADVERTISING COMMUNICATION
Annotation
PII
S0132-16250000616-3-1
Publication type
Article
Status
Published
Authors
Larisa Burganova  Zhanna V. Saveleva
Edition
Volume 304 Sotsialogicheski issledovania. Issue 8
Pages
100-107
Abstract
The article reveals the essence of the social process of medicalization, examines the specifics of health sociology, identifies advertising communication strategies for creating an image of norm and pathology on the example of a specific disease, and also presents possible negative consequences of these processes for society and self-preservation behavior of an individual.
Keywords
medicine, sociology of medicine, social engineering, market relations, commercialization of social relations, medical services, advertising, health industry, mass communication
Date of publication
05.08.2009
Number of purchasers
0
Views
533
Readers community rating
0.0 (0 votes)
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