SELECTION OF A PARTNER FOR LICENSING AGREEMENT ON THE BASIS OF PRODUCTS’ PRICE COMPARISON
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SELECTION OF A PARTNER FOR LICENSING AGREEMENT ON THE BASIS OF PRODUCTS’ PRICE COMPARISON
Annotation
PII
S042473880000616-6-1
Publication type
Article
Status
Published
Pages
103-112
Abstract

The article provides an economic analysis of a specifi c form of license cooperation when the licensee is allowed to produce and to sell products according to licensor’s technology and under his brand. Proposed criteria of a partner selection that takes into account incentives, risks and resources. It is demonstrated that licensor’s and licensee’s goals should meet each other.

Keywords
licensor, licensee, incentives, risks
Date of publication
01.04.2015
Number of purchasers
1
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827
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