- PII
- S042473880000616-6-1
- DOI
- 10.31857/S0000616-6-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume 49 / Issue 4
- Pages
- 47-56
- Abstract
The paper discloses the real problems concerning corporate management in industry, acting in conditions of limited nature resources for the brick production. The key ideas are proposed at the case of industrial enterprise, producing building materials. The problem situations are investigated. To solve the problems some contemporary marketing instruments are proposed, aimed at increasing the innovative activity at the enterprise considered.
- Keywords
- new technologies, innovative product, limited resources, agency interactions, stakeholder interests, balance of interests, self-organizing, synergetics
- Date of publication
- 01.10.2013
- Number of purchasers
- 1
- Views
- 885